The idea for SuperFoodLx was born out of Paula living abroad and experiencing unusual extreme hair loss and breakage. This occurred even while she was using supposed organic and natural products. She contacted her mother and asked her to make something for her hair like she used to when she was a young child. A few weeks later, a small pot of oil arrived in the post and after using it, within a few days Paula’s hair began to regain it’s usual strength and shine.
This sparked a journey for Paula to begin learning about what was actually in her products. She found that many of the ingredients in the product she was using were not natural at all with little to no nutritional value. Many of the ingredients were actually serving to degrade the quality of hair. It was this inspiration why SuperFoodLx exists today.